Hi, I’m Amit Kumar Srivastava

I design B2B products that turn complexity into clarity, and clarity into conversions.

Senior UI/UX Designer with 11+ years across identity verification, healthcare and telecom. I own the work end to end: problem framing, design systems and the shipped build.

11+

years in design

3

domains: identity, health, telecom

40+

components in the design system

Worked with teams at

Selected work

Selected projects, with the problem, my role and what changed

CASE STUDY

Nova — Banking Product UI/UX

One design system, two distinct experiences — built for first-time customers and everyday power users.

CASE STUDY

Taskora — SaaS Productivity Platform

Product UI/UX focused on simplifying team workflows and making complex work easier to manage.

About Me

I started with sketch art, which taught me to see structure before detail. Over 11 years that became a practice built on three habits: understand the business goal, simplify the user’s path, and ship what I design.

I don’t hand off files and disappear. I carry work from research to Figma to the live build, and I measure it after launch.

I’ve worked on enterprise websites, design systems and conversion-focused experiences for identity verification, healthcare and telecom.

Next, I want to lead design: mentor designers, raise the craft bar, and tie UX decisions to business outcomes.

What people say

Amit solely led all design efforts in marketing at Ameyo for some good time. His discipline and hard work, helped us get some critical projects over the line even when he was working alone. He is definitely someone who can rely on.

Rahul Zutshi

Vice President of Growth, Amoga

How I work

UX and product thinking

Problem framing, information architecture, user flows, usability evaluation, conversion-focused UX.

Design systems and UI

Component architecture, visual systems, responsive design, prototyping, accessibility.

AI-Augmented Design

Figma AI and Adobe Firefly for exploration, Claude and ChatGPT for UX writing and documentation.

Web strategy and ownership

Site architecture and conversion strategy for enterprise websites, with SEO-informed structure, reusable page templates, and end-to-end ownership from brief to live build.

Design Stack

These are the tools I use every day to explore concepts, craft visuals, and deliver polished, high-quality designs. Each platform plays a key role in my creative process.

Hiring for a senior or lead design role?

I’d like to hear what your team is building.